That's a really solid question, and you're right that it can feel overwhelming. I was just reading an awesome article that breaks down the entire evolution of crypto marketing. It goes way beyond the hype and explains how marketing in this space has matured from just shilling to actually building communities and creating real utility. It covers everything from early Bitcoin days to modern DeFi and NFT strategies. Seriously, it gave me a whole new perspective on how professional this field has become. You should check out The Role and Evolution of Crypto Marketing: A Comprehensive Overview here: http://themerex.net/wp/the-role-and-evolution-of-crypto-marketing-a-comprehensive-overview/
Okay, I keep seeing all these crypto projects popping up with crazy marketing - airdrops, influencer shills, NFT giveaways, the works. But how much of this is actually effective long-term? It feels like so much noise. Is there any real strategy behind crypto marketing, or is it all just hype cycles and paid promotions? Would love to understand how this whole field actually works.