Measuring the success of incorporating user-generated content requires a balanced approach that evaluates both on-page and off-page metrics. On-page metrics like time-on-site, click-through rates, and conversion rates reveal how effectively UGC engages visitors directly on a brand's channels. Meanwhile, off-page metrics such as social media shares, backlinks, and overall reach provide insight into how well the content resonates beyond the brand's platforms. By integrating these two perspectives, marketers can gain a holistic understanding of UGC's impact on engagement, trust-building, and brand visibility. Tracking these metrics together allows brands to identify strengths, address weaknesses, and refine their strategies. This dual approach ensures that UGC campaigns are not only engaging but also driving meaningful results both online and offline.
