All About School - The Complete Education Forum and Classifieds

I’m getting ready to launch my book Barter Books Publishers and I’m interested in online book marketing strategies. There are so many options out there—social media ads, influencer outreach, email campaigns—but I’m not sure which ones are the most effective. For those of you who have marketed your books online, which strategies worked best for you? Did you use a book marketing service, or did you handle it yourself? I’d love to hear your experiences.