Instagram counts the number of times your posts, stories and videos are shown to users on Instagram. In simple words, If someone is scrolling your feed and passes by your post, that's an impression. If you are wondering how exactly you increase Instagram impressions on your posts, then here are some tips to help you out. 1. Make your post and stories relevant 2. Use Instagram tools and feature 3. Find the best time to post your content 4. Use hashtags 5. Engage and support customers